The defining quality of a true advertising pro is the ability to sell. I discovered this early on while working in one of the most test-oriented direct marketing operations in the U.S. There I observed and was mentored by several legendary names in the business.

This talented group shared an extraordinary amount of insider knowledge with me.

Ultimately however, I realized that the ability to sell—whether through copy, visual, concept or strategy—is, at its core, intangible. You can learn the techniques but you can’t learn the instinct.

I hope the judgment on whether or not I possess this instinct will be revealed to you throughout this website.

Thank you for visiting.

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