The defining quality of a true advertising pro is the ability to sell. I discovered this early on while working in one of the most test-oriented direct marketing operations in the U.S. There I observed and was mentored by several legendary names in the business.
This talented group shared an extraordinary amount of insider knowledge with me.
Ultimately however, I realized that the ability to sell—whether through copy, visual, concept or strategy—is, at its core, intangible. You can learn the techniques but you can’t learn the instinct.
I hope the judgment on whether or not I possess this instinct will be revealed to you throughout this website.
Thank you for visiting.