Plumbing the Depths, Breadths, and Heights of Expense Report Fraud

December 5th, 2012

Here's a hybrid advertising methodology that blends the attributes of journalism and public relations—with a little social media persuasion thrown in for good measure.   For ExpenseCloud, a TriNet subsidiary, I wrote a series of articles which were accepted for posting on a number of business and news informational websites such as ...

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When Slice-of-Life Spells Success

December 3rd, 2012

When Slice-of-Life Spells Success   Slice-of-life isn't always the best strategic approach to use in direct response creative but when the audience is sufficiently targeted—and likely identifies passionately with the problem the copy describes—I've seen it pull impressive results.   The four-page template below certainly did. I created it after interviewing a number of ...

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