Carrie Clark

As far as I know, John is the only creative director from the copy side ever offered a two-year contract with Downey Savings—at the time, a $12.8 billion public corporation.

John earned this distinction by delivering high-performance direct response copywriting on multiple assignments—each of which consistently met the exacting standards of the company’s chairman and founder, Maurice L. McAlister.

John’s challenge on most assignments was to craft his copy in a style that captured the voice of Mr. McAlister—who, prior to John, drafted much of the copy for Downey Savings himself. John met this challenge with great professionalism—he captured Mac’s “voice” while intuitively adding response-boosting copy enhancements gleaned from his own deep understanding of direct response creative and marketing.

John’s work performed beautifully for the company—so well in fact, that when the company chairman and founder offered him the two-year contract I referred to above, I can unhesitatingly write that he deserved it—John is that good.

Carrie Clark
Assistant Vice President District Operations Manager
US Bank


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